FOUNDED IN 1997
BUILDING ON FAMILY RETAIL HERITAGE SINCE 1952
FPF GROUP
We connect global brands with consumers across Latin America through long-term partnerships,
impactful storytelling, and memorable experiences.
+50
BRANDS
+160
OWN STORES
COUNTRIES
9
+1000
POINTS OF SALE
+1200
EMPLOYEES
WHO WE ARE
Built on a Legacy,
Driven by Growth
FPF GROUP was founded in 1997, building on a family retail heritage that dates back to 1952. In under three decades, we have grown into a multinational group present in 9 countries across Latin America and Europe, representing 50+ global brands through 160+ own stores, 1,000+ points of sale, and a team of 1,200+ professionals.
FPF GROUP is headquartered in Montevideo, Uruguay. We have offices and teams in key markets, providing local expertise and regional support to each of our brands.
PARTNERSHIP
We believe our role is to preserve the integrity of each brand in every market. We are committed to operating with transparency and building active partnerships aligned with each brand's vision.
INVESTMENT
Investing in brand development creates lasting, successful partnerships that drive growth.
With a solid financial structure, we are committed to expanding
our brands.
INFRAESTRUCTURE
Our brand partners benefit from a dedicated, integrated infrastructure backed by shared services that enhance commercial expertise, efficiency, and profitability.
WHERE WE ARE
COMMERCIAL STRATEGY
Direct-to-Consumer
Grown Strategy
FPF GROUP prioritizes direct-to-consumer growth, driving brand awareness and desirability across Latin America and Europe.
01
Single-Brand Retail
Dedicated own stores for global and iconic brands.
02
Multi-Brand eCommerce
Multi-brand digital platforms across Latin America and Eruope.
03
Wholesale Distribution
Distribution and market development for international brands across multiple territories.
04
B2B
Strategic partnerships with retailers, department stores, travel retail and key accounts.
OUR BRANDS
A Portfolio of
Global Brands
Over 50 global brands represented across Latin America and Europe, from lifestyle and outdoor to premium fashion and accesories.
PRESENCE
9 Countries,
Endless Experiences
From Uruguay to Spain, our footprint spans Latin America and Europe with a constantly growing portfolio of stores and e-commerce platforms.
E-COMMERCE
Digital Commerce
in Every Market
A growing network of e-commerce platforms across brands and markets, delivering seamless online shopping experiences.
SOCIAL MEDIA
Building Communities
at a Regional Scale
Active social media presence across all brands and markets, connecting with consumers and building lasting communities.
MARKETING
Brand Experiences
That Drive Impact
Our creative team executes integrated marketing activations that build brand desirability and deliver exceptional ROI.
Guided by each brand's spirit, we design events for top clients, influencers, and press - creating unique moments that amplify brand reach and desirability.
EVENTS
OUR TEAM
Every member of our creative team is exceptionally talented and skilled in working across a wide variety of brands. Each brand's marketing team includes Brand Managers, Commercial Directors, Social Media teams, Visual Merchandisers, Graphic Designers, and more — working together to ensure every activation is perfectly aligned with the brand.
Window displays are key in retail. We negotiate prime spots with key accounts on special dates, ensuring maximum brand visibility at the point of sale.
WINDOW DISPLAYS
Following each brand's guidelines, we invest in visual props and communication materials to create a wow factor in multi-brand stores - a strategy that continues to deliver results.
POWER TABLES
EVENTS
Moments That
Build Brands
From store openings to cultural activations, we create events that connect brands with consumers in genuine and memorable ways.
NEWS
Latest
Milestones
Our most recent achievements in our expansion across Latin America and Europe.